The Problem
The Cork Public Museum, like many small museums, face challenges in maintaining visitor engagement both during and after the visit, particularly among younger visitors. The post-visit phase presents significant potential for enhancing engagement, yet current tools are generally static and lack the interactivity needed to foster an ongoing connection with visitors.
This gap offers a valuable opportunity to strengthen engagement by focusing on the post-visit stage and introducing an interactive tool that keeps visitors connected after they leave. Addressing this need could not only encourage return visits but also establish a model for similar institutions.