Analysis
After initial stakeholder discussions, I conducted a UX audit to identify pain points and opportunities, including:
- Mapping the current platform, user flows, and analysing information architecture.
- Creating customer journey maps and personas to uncover friction points and user needs.
Design
I proposed solutions through consultations, wireframes, and prototypes respectively, and applied iterative refinements based on feedback. I also redesigned the UI, including icons, colour palettes, typography, and layouts to create visually engaging, age-appropriate interfaces.
For the emotional check-in system, I introduced a digital pet concept that encouraged children to check in voluntarily. Rewards like stickers and profile customisation fostered intrinsic motivation, and made the system more engaging.